Explore the Visa Masterclass Series for expert advice on how to transform, grow and leverage digital commerce
Visa and our expert partners present a series of Masterclasses that give you the tools and expertise to get your business online; manage strategy, operations and finance; adopt safe and secure digital payments and build your digital customer experience.
Strategies for making a successful transition to online business
Small businesses have been disproportionately affected by the COVID pandemic. With store visits and in-store purchases down, many are expanding online – or going online for the first time. In this masterclass, Fadi Moukaddem, Senior Vice President and Chief Financial Officer at Visa CEMEA and Peter Zemsky, Dean of Innovation and Eli Lilly Chaired Professor of Strategy and Innovation at INSEAD, discuss strategies for making a successful transition to online business. Learn how to adapt your business strategy to the online marketplace, avoid the common pitfalls of digital transition and use the power of collaboration to unlock value.
Mobile as a preferred device for commerce
From finding a new shop or a service, to staying in touch with customers or making payments, the smartphone is a vital part of day-to-day business. In this masterclass, Hadi Raad, VP of Digital Solutions for Visa CEMEA, discusses how small businesses can turn mobile devices into an essential part of their commerce mix, in-store and online. Learn more about solutions such as Visa Click-to-Pay, Tap-to-Pay with Mobile and Tap to Phone that let small businesses use mobile phones as point of sale, ensuring that even micro-businesses can join the digital payment revolution.
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Secure and frictionless digital commerce
The transition to digital commerce shows no sign of stopping, so for any small business that wants to stay in the game, it’s vital to stay up-to-date with latest digital payment technologies. In this masterclass, Hadi Raad, VP of Digital Solutions for Visa CEMEA, explains how small businesses can leverage solutions and programs including Visa Tokens, Click to Pay and Visa Secure, to provide customers with the security and convenience of digital payments.
Design thinking and agile methods for SMBs
Small businesses are often born out of great ideas, but how can business owners keep the ideas coming, and come up with new and innovative solutions that will have customers coming back for more? In this six-part masterclass, Akshay Chopra, Visa’s Head of Innovation and Design for CEMEA, shares practical advice and guidance on how small businesses can discover what their customers want, design new ideas and concepts, and develop them into winning solutions to help grow their business.
COVID-19 impact and economic outlook in CEMEA
Despite the negative economic forecasts, there are some positive signs that point the way to a brighter future for small businesses. Mohamed Bardastani, Director of Business and Economic Insight for Visa CEMEA explains some of the most important indicators of recovery, and what they mean for your business. Learn about the sectors that show the greatest potential post-COVID and how the coronavirus has accelerated the shift to digital business.
How contactless is reinventing payments
Contactless is one of the fastest growing payment methods. Whether on a card, mobile or other device, users can easily make a contactless payment in far less time than with cash – in fact Tap to Pay can be done in under six seconds. In this Masterclass, Fiona Duncan, Head of Merchant Practice at Visa CEMEA, explains contactless payments – what it is, how it works and how it can help your small business grow and thrive.
How COVID-19 has changed customer behavior
Mazen Khamis, Director of Research and Insights for Visa CEMEA, discusses essential research from Visa that shows changes to consumer habits brought about by COVID-19, and how small businesses can make these changes work to their advantage. This masterclass spells out what your business needs to be agile to respond to today’s crisis in order to prepare for whatever comes post-COVID.
How to secure your e-commerce business
For many small businesses, getting online is a challenge, but the real concern is security, and keeping payments and customer data safe and secure. In this masterclass, Robin Mukherjee, Regional Lead for Risk & Authentication Products for Visa CEMEA explains how solutions including Visa Secure can help businesses to offer the fast, convenient and seamless online shopping experience that customers want, with the secure payments, customer authentication and protection from fraud that retailers need.
Safe and secure digital payments for your small businesses
For many small businesses, having confidence and trust in your digital payment processes may seem like a daunting task. In this masterclass, Hector Rodriguez, Senior Vice President & Regional Risk Officer for Visa CEMEA addresses the most common security concerns and challenges small business owners face when making the leap to digital payments. Learn how tools and solutions like Visa Secure can be adopted to ensure a safe and smooth transition to digital payment acceptance.
Visa business solutions: Perspectives on business digitalization
Digitalization can create great opportunities to positively impact and grow your small business. In this masterclass, Rakesh Khanna, Head of Business Solutions and Aloysius Dias, SME Lead for Business Solutions for Visa CEMEA will show you how sector insights, digital technology and digitized data can transform how you engage with customers. Learn how to build a stronger business, drive smarter decisions and ensure safe commerce. The discussion will also guide you on business aspects that, with the use of digital technologies, can be improved to solve an existing business pain point. Explore topics such as inventory management, CRM, employee management, reporting, forecasting and payment controls to ensure you are getting the most out of your business.
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